Vignale is luxurious version of Ford – Ford said there are still 10 to 15 percent of car consumers are still not satisfied with their model variants. Targeting middle to upper Europe consumer, Ford presents a sub-brand called Vignale.
Vignale will stand on the highest model Ford now, Titanium X. All New Ford Mondeo 2015 will be the first model to be addressed by Vignale emblem, the debut will introduced later at the Frankfurt Motor Show.
Roelant de Waard, Ford of Europe’s head of sales, said the Vignale cars will be on the people who think independently, who wants a special feeling.
Not only the All New Ford Mondeo, Ford revealed in the near term Vignale version can be found in several models such as the New S-Max and Ford SUV lineup.
“Vignale is extra luxurious version of the Ford DNA, using modern industrial design and architecture as his inspiration,” said Martin Smith, Ford Europe Design Director, as reported by Autocar.
Not only apply in the model variant Ford, Vignale also made ??customers be very special. Dealership network spread Vignale specially selected, and must have Vignale lounge and personalized service. Treatments such as car wash and interior vacuum will be given a free lifetime of a vehicle.Tags: Ford Mondeo, Vignale